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Privacy Policy

Effective Date: July 1, 2023

This Privacy Policy describes how Layfield (“we,” “us,” or “our”) collects, uses, discloses, and protects the personal information you provide when using our company website, www.layfieldgroup.com (the “Website”). We are committed to safeguarding your privacy and maintaining the confidentiality of your information. By accessing or using our website, you consent to the practices described in this Privacy Policy.

1. Information We Collect

1.1 Personal Information: We may collect personal information that you voluntarily provide to us, such as your name, email address, contact details, job title, and any other information you choose to provide when contacting us or subscribing to our newsletters.

1.2 Usage Information: We may automatically collect certain non-personal information when you visit our website, such as your IP address, browser type, operating system, device information, and the pages you access on our website. This information is used to analyze trends, administer the website, track users’ movements, and gather demographic information for aggregate use.

2. Use of Information

2.1 We may use the personal information you provide to:

  • Respond to your inquiries and provide the information or services you request.
  • Send you newsletters, updates, and promotional communications if you have subscribed to them.
  • Customize and enhance your experience on our website.
  • Improve our products and services based on your feedback.
  • Comply with applicable legal obligations or protect our rights and interests.

2.2 We may use the usage information collected automatically to:

  • Analyze trends, track user activity, and gather demographic information.
  • Monitor and improve the performance and functionality of our website.
  • Diagnose technical issues and prevent fraud or abuse.
  • Customize and optimize our marketing and advertising campaigns.

3. Data Sharing and Disclosure

3.1 We may share your personal information with the following:

  • Service providers or business partners who assist us in delivering our products and services or operating our website. These third parties are obligated to keep your information confidential and use it only for the purposes for which we disclose it to them.
  • Law enforcement authorities, government agencies, or other third parties if required to comply with applicable laws, regulations, legal processes, or enforceable governmental requests.
  • Any third party with your prior consent or at your direction.

3.2 We may disclose aggregated or anonymized information that does not personally identify you for marketing, advertising, research, or other purposes.

4. Data Security

4.1 We implement reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, please be aware that no method of transmission over the Internet or electronic storage is entirely secure, and we cannot guarantee absolute security.

5. Third-Party Links

5.1 Our Website may contain links to third-party websites, plugins, or applications. We have no control over the privacy practices or content of these third parties. We encourage you to review the privacy policies of those websites before providing any personal information.

6. Children’s Privacy

6.1 Our Website is intended for individuals of all ages. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us, and we will promptly delete it.

7. Your Rights and Choices

7.1 You have certain rights and choices regarding the personal information you provide to us:

  • Access and Update: You have the right to access, review, and update your personal information. If you would like to exercise this right, please contact us using the information provided in the “Contact Us” section below. We will make reasonable efforts to respond to your request promptly.
  • Correction and Deletion: If you believe that any personal information we hold about you is inaccurate, incomplete, or outdated, you have the right to request the correction or deletion of that information. We will review and address your request in accordance with applicable laws and regulations.
  • Opt-out: If you no longer wish to receive newsletters, updates, or promotional communications from us, you can opt out by following the instructions provided in the communication or by contacting us. Even if you opt out of marketing communications, we may still send you non-promotional messages related to your relationship with us, such as transactional emails or important administrative notifications.
  • Cookies and Tracking Technologies: You can set your browser to refuse all or some cookies or to alert you when cookies are being sent. However, please note that if you disable or refuse cookies, some parts of our website may become inaccessible or not function properly. For more information on how we use cookies and tracking technologies, please refer to our separate Cookie Policy.

7.2 Please note that we may need to retain certain information for record-keeping purposes or as required by law. We will also retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

7.3 If you have any questions, concerns, or requests regarding your personal information or this privacy policy, please contact us using the contact information provided below in the “Contact Us” section.