Vice President Sales and Marketing

Job Posted:

Job Details

Layfield Group
Richmond BC
Full Time

Position Description

Layfield Flexible Films is currently seeking an experienced and dynamic VP Sales & Marketing who will develop and implement a comprehensive strategy to drive revenue growth, increase market share, and enhance brand visibility. This position is an executive role, demanding strategic thinking, exceptional communication skills, and a results-driven mindset.

Key Responsibilities

Industry Leader: Leverage your in-depth knowledge of flexible packaging.
Strategic Planning: Develop and execute sales and marketing strategies.
Team Leadership: Build, motivate, and lead a high-performing sales and marketing team
Market Expansion: Expand the company’s market presence.
Brand Management: Develop and maintain a strong and consistent brand image.
Customer Relationship Management: Develop and nurture key customer relationships.
Performance Metrics: Define and track key performance indicators (KPIs)

A full job description is available upon request.

Education & Experience

  • Bachelor’s degree in business, marketing, or a related field (Masters degree preferred).
  • Minimum of 5 years of experience in senior sales and marketing roles, with a strong background in the packaging industry

Knowledge, Skills & Abilities

  • You possess a strong business acumen combined with an entrepreneurial drive to maximize financial performance and operational excellence and are results driven with an exceptional history of business strategy execution and bottom-line growth.
  • You have proven ability to attract and build talent; to motivate and lead a team towards company goals and objectives and an advanced understanding of operational and financial risk management practices.
  • You thrive on being a collaborative team player and have the ability to make strategic business recommendations.
  • You are able to meet multiple demands in a high pressure and demanding work environment.

Working Conditions

  • This position is based in Layfield’s Richmond, British Columbia location.
  • This position requires periodic travel to meet with clients, attend industry conferences, and collaborate with the team. Travel frequency will vary but is estimated to be approximately 20% of the time.


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