Mastering Flexible Packaging: A Guide for Brand Owners


In the world of flexible packaging, success hinges on the details. It’s not just about individual components but how they work together seamlessly. Imagine preparing for a first date—you might get most things right, but a single misstep, like a wrinkled shirt, can ruin the impression. Similarly, flexible packaging involves numerous complex processes that must align perfectly to achieve the desired outcome. This blog series is your practical guide to help you navigate the complex world of flexible packaging. It’s designed to help you avoid common challenges, and costly mistakes. Let us help you unlock your brand’s full potential. We’re here to support you every step of the way.

Mistake Number One: The Format Fumble

Choosing the right packaging format can be the key to unlocking your brand’s success. Whether it’s a stand-up pouch or a flat-bottom bag, the right format has the power to significantly boost your product’s success. Today, we’ll guide you through selecting the ideal packaging format for your brand, paving the way for a prosperous future.

Understanding Retail Environments

As brand owners, it’s crucial to have a deep understanding of the unique retail environments in your market, whether it’s food, medical supplies, beauty products, or healthcare items. This knowledge empowers you to make informed decisions about your packaging format, ensuring your product stands out in the right way.

Eye Level Products

Eye level is prime real estate on the shelf, yielding the highest revenue per product weight. Stand-up pouches are a popular choice here due to their cost-effectiveness and versatility. They can feature edge-to-edge printing, re-closability options like Velcro or press-to-close, and a bottom gusset for extra capacity. Flat bottom bags are ideal for a more luxurious look. They are often used for premium brands and items like coffee.

Belly Level Products

At belly level, flat bottom bags shine. They offer a clear window to showcase the product, ample space for regulatory information, and a clean front panel. These bags can include unique features like pocket zippers and venting options, enhancing user experience and increasing sales and margins.

Lower-Level Products

For heavier items on lower shelves, the pinch bottom bag is optimal. It features quad seals for durability, re-closability options, and a large billboard space for branding. This format is consumer-friendly and keeps products fresh, making it a favourite among brand owners.

Choosing the right packaging format improves product presentation and boosts customer satisfaction and loyalty. In this post, “The Format Fumble,” we explored three key bag formats: stand-up pouches, flat-bottom bags, and pinch-bottom bags.




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